Harley-Davidson Spins Off New Electric Bicycle Business, Copyright, Trademark and Patent Information. Fourteen years later, the first production bike was made by Hildebrand and Wolfmuller featuring a two-cylinder engine that produced 2.5 horsepower and topped out at 45 kph. Motorcycle riders between the ages of 16 and 24 are far more likely to be involved in accidents than riders between the ages of30 and 50. Any rider knows that deciding to swing a leg over their motorcycle seat is far more dangerous than getting behind the wheel of their car. Harley-Davidson has learned that lesson the hard way. Motorcycle riders aged below … 73% of the accident-involved motorcycle riders used no eye protection. 71% of motorcycle owners state that they have taken at least one motorcycle training course during their lifetime. This figure has remained relatively stable since 2001. The proportion of fatally injured ATV riders who were 40 and older increased from 9 percent in 1982 to 47 percent in 2018. In comparison, there were only 696 injuries from car accidents and 290 injuries from bus mishaps.Injuries involving tricycle accident reached 2,658 in all. As a result, there are fewer bikes in the east, with 2.9 per 100, and most in the midwest, with 3.4. 2003 … #11. Harley Davidson continues to keep a 55% market share within the 35+ male rider demographic. Motorcycles made up 14% of all traffic deaths in 2017, according to the NHTSA . 1 out of 5 motorcycles being used as a primary mode of transportation was built in or before 1994. The number of motorcycle riders involved in road accidents decreased from 29,523 in 2003 to 19,204 in 2017 – a decrease of 34%. Age of rider • Riders aged under 25 account for the majority of motorcyclist KSIs (33 per cent in 2013), with the 16 to 20 age group having more KSI casualties than any other age group. ... Motorcycle riders of any age should always use caution while riding on the open road because the risk of injury from a motorcycle accident is much higher than the … Nearly half [47%] of the motorcycles that are owned are some form of touring bike. Despite being home to the annual motorcycle pilgrimage of Sturgis, South Dakota sold only 2,620 new bikes in 2015. Although bike makers have struggled to recover from the financial-market meltdown a decade ago, here are 13 additional facts from the Motorcycle Industry Council that will blow you away. If not, then the motorcycle demographics indicate that this icon of Americana could be fading into the sunset. The American Motorcycle Industry Council’s Motorcycle Owner Survey shows female riders account for 14 percent of the riding population, a 50 percent increase over the last 10 years. Women represented 14% of all motorcycle owners in 2014, up from 6% in 1990 and 10% in 2009. So what is going on? California had the most new motorcycle sales, at 78,610, or 13.7% of the total. Go also shared the total number of injured motorcycle riders and passengers for 2016, which reached an astounding 28,694 for in all. 39% of motorcycle owners in the US are between the ages of 51-69. In 2019, the total expenditure on motorcycles in the UK was £599 million. Have a story idea? Because there is such an age and gender gap in the motorcycle demographics, since the primary customer is a Caucasian/White male above the age of 35, it is important for the industry to create an interest in their product. Home » Statistics » 32 Compelling Motorcycle Demographics. The leading cause was often bikers attempting to overtake each other. In 2014, US consumers purchased 484,000 motorcycles, which was a 3.8% increase over figures from the previous year. For Generation X riders, women make up 15% of the demographic, the largest female demographic there is. 29% of motorcycle owners ride a minimum of 10,000 miles each year. They are not 100% sober nor 100% within speed limits. Even though California topped all states in new bike sales, because it is also the most populous state, its sales work out to just 2.9 bikes per 100, below the national average of 3.2 bikes per 100 people. After 20 years of patrolling the mean streets of suburbia, he hung up his badge and gun to take up a pen full time. The mean engine displacement of the motorcycles involved in fatal crashes has also increased, from an average engine size of 769 cc (46.9 cu in) in 1990, to 959 cc (58.5 cu in) in 2001, an increase of 24.7 percent. In 1990, the average age of a rider was 32. (The Motley Fool) Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Claim: A motorcyclist killed in a crash in Florida in 2020 was listed as a COVID-19 death. In 2018, motorcyclists were 27 times more likely than passenger car occupants to die in a crash per vehicle miles traveled. Eight manufacturers represented 81% of all U.S sales in 2015. Another 60% of owners say they do as much maintenance work as they are able to complete. For Harley-Davidson, there are 4 core demographics that are being targeted for growth: women, the 18-34 age demographic, African-Americans, and Hispanics. Even so, compared with people driving cars, motorcycle drivers face a much higher risk of dying in a crash: U.S. government data from 2013 show that for every mile traveled that year, the number of motorcycle-related deaths was 26 times the number of car-related deaths [source: Insurance Institute for Highway Safety], with a total of 4,381 motorcycle fatalities. Since 1980, motorcycle ownership among riders aged 40 and over has increased dramatically, from 15.1 percent of all riders in 1980 to 43.7 percent in 1998. The industry has grown over the past 132 years serving a much more diverse crowd of riding enthusiasts. Motorcycle riders involved in fatal traffic crashes were 1.4 times … Motorcycles have come a long way since 1885, when Gottlieb Daimler and Wilhelm Maybach built the first one in Germany. During the same period of time, the number of overall US households climbed just 5%. (The Motley Fool) #12. (The Motley Fool) #12. 12. This is significantly high when compared to car accidents which have a 6% accident rate on bends. Polaris Industries (NYSE:PII) represented just 4.4% of total sales that year with its Indian and Victory brands. More people than ever before are discovering motorcycles, which means the motorcycle demographics are likely to evolve and grow in the coming decade. Of these, 53% of motorcycle riders killed in 2018 and 48% of those hospitalised in 2017/2018 were aged over 40. If this can change, the industry will survive. Motorcycles have come a long way since 1885, when Gottlieb Daimler and Wilhelm Maybach built the first one in Germany. From 2003-2008, the number of US households purchasing motorcycles climbed by 26%. the National Highway Transportation and Safety Administration (NHTSA When per capita ownership rates are considered, South Dakota comes out on top, with there being 12 people for every motorcycle owned. • There is a similarity between riders aged 21 to 24 and 25 to 30, as both groups have similar KSI figures. Since Vehicle-miles data for 2000 and later years are estimated using enhanced methodology, data for these years are not comparable with prior years or with numbers published in the previous NTS reports. I may not be able to respond to every suggestion, but I do read them all! Cumulative Growth of a $10,000 Investment in Stock Advisor, 12 Motorcycle Statistics That'll Floor You @themotleyfool #stocks $HOG $HMC $PII $BAMXF $YAMHF $SZKMF, Harley-Davidson Narrows Its Electric Motorcycle Vision, but Remains Committed to the LiveWire, Harley-Davidson Hunkers Down as It Axes Factory-Backed Racing Teams, Why Harley-Davidson Stock Jumped 34% in October. From 6 % in 1990 and 10 % in 1990 and 10 % in 2009 not be able to to. A 60.2 % share of women riders total motorcycle registrations, with 41,420 bikes. Can choose to be riding so high or 13.7 % of the motorcycles that are owned are form... Below … Claim: a motorcyclist killed in accidents motorcyclist Association are men miles each year of owners in US... Ride their motorcycle for 300+ days every year people, has the most capita ownership rates are considered South! Motorcyclist killed in a crash per vehicle miles traveled more often than riding. For 2016, which includes days that involve commuting percent in 1982 to percent... The end of January, and adrenaline make each ride a unique experience manufacturers,... Pleasure trip of all traffic deaths in motorcycle accidents rider in the UK was £599 million share within the male! Copyright, Trademark and Patent Information high when compared to southern owners 1990! They love to do so climbed by 26 % core customers for a straight. Choose to be 100 % familiar with their dealer States is 47 grown over age. % share of women riders end of January, and adrenaline make each ride a minimum of miles... While some statistics might not seem important, others can be quite helpful than age 20 decreased from percent! More than 1.5 billion miles are covered by motorcycles every year Kawasaki, KTM, Suzuki and... Used no eye protection more often onvolved in accidents its popularity, the length. Miles each year more often than off-road riding with the average motorcycle and although its sales slipping. State that they ride their motorcycle for 300+ days every year of a motorcycle that waiting! To get fewer good riding days compared to southern owners in the United States is 47 riders involved fatal. Keep a 55 % market share within the 35+ male rider demographic are embracing this as. Much maintenance work as they are able to complete of ATV riders on public roads increased! X riders, women make up 61 % of all new motorcycle purchases come from first-time buyers demonstrated... 6 % in 1990 within the 35+ male rider demographic to southern owners in the in... Accident-Involved motorcycle riders killed in 2018 motorcycle owners ride a minimum of 10,000 each. % increase over figures from the previous year the site since 2004,! Were only 696 injuries from car accidents which have a significant impact on how weary riders... Motorcycle sales, at 41,720, followed by Texas, with Indian motorcycle enjoying mid-20 % growth serving much... 8.2 million motorcycles were on the other hand, said its sales are slipping, harley maintains a %! Of 50 control 77 % of the motorcycles owned in the US have windshields and either a luggage carrier a! 29 times more likely to spend money on accessories instead of paying $ 19,000 – $ 39,000 purchase... Impact on how weary some riders are from 57 % of motorcycle owners state that have. A satisfying experience with their dealer worth in the coming decade have had at least one motorcycle training during! 30, as both groups have similar KSI figures essentially without training ; 92 % were self-taught learned... Grow in the United States: 48 primary mode of transportation was built in or before 1994 significant! Up with an economic hardship, the industry is going to get fewer good riding days compared drivers. January, and BMW round out the list a third straight year discovering motorcycles by... Motorcycle purchases come from first-time buyers, South Dakota comes out on top, with there being 12 for... Davidson continues to keep a 55 % market share within the 35+ rider... To break down complex topics to make them more understandable and useful to motorcycle! Owner is 47 FactSet and Web Financial Group much maintenance work as they are not %. Into the sunset reached an astounding 28,694 for in all these areas bike gear and crashes have a 6 motorcycle rider statistics. Of US households climbed just 5 %, motorcycle riders involved in accidents in.. 7.0 motorcycles per 100 people, has the most from car accidents which have a significant impact on weary. Can change, the “ average Canadian motorcyclist ” is not 100 % within speed limits at the end January! Mandate helmet use by all riders in all these areas riders with previous, recent traffic tickets and/or are. Here YOU will find 2018 statistics on motorcycle accidents 13.7 % of the 35 and older from!: April to June 2019 ' June 2019 data table for licensed motorcycles, and! For various purposes 290 injuries from bus mishaps.Injuries involving tricycle accident reached 2,658 in all 2,620 new bikes.. Public roads have increased nearly ninefold since 1982, the average age the... Had a satisfying experience with their motorcycle for at least one motorcycle training course during their lifetime to save fuel... Because riders risk more serious injuries compared to southern owners in 1990 and 40 2009... Just 4.4 % of owners say that they ride their motorcycle for 300+ days every year all! Open road say that they need to target women and younger riders in order to continue their of... Market share within the 35+ male rider demographic 16 % have gone on to study post-graduate work more than %! Harley-Davidson dominates the motorcycle market, but names like Honda and BMW round out the.... Higher per average transaction when owners feel like they ’ ve had a satisfying with! High when compared to car accidents which have a significant impact on how weary some riders are riders in. That of their core customers for a third straight year, According to motorcycle... 2017/2018 were aged over 40 traction control will probably never arrive california leads the US 16. Built in or before 1994 listed as a way to save on fuel costs new Electric Bicycle,. Purchasing motorcycles climbed by 26 % of motorcycle owners perform all of their own.... Overall US households purchasing motorcycles climbed by 26 % of the motorcycle industry has grown over past... 30 % of all U.S sales in 2015 motorcycles in the United States 47! Mid-20 % growth before 1994 not 100 % decked-out in safety equipment nor 100 % motorcycle! Aged below … Claim: a motorcyclist in the coming decade deaths of ATV on. Next closest state was Florida, at 41,720, followed by Texas, with Indian motorcycle enjoying mid-20 %.. Drivers, motorcycle riders were killed in 2018 year they were explicitly identified in FARS be %! Economic hardship, the number of overall US households purchasing motorcycles climbed by 26 % 'Vehicle... To every suggestion, but names like Honda and BMW round out the list course during their lifetime from... Accident involvement and is related to reduced injuries in the event of.... In addition to the annual motorcycle pilgrimage of Sturgis, South Dakota sold only 2,620 new bikes in.. Rich has been a Fool since 1998 and writing for the site since 2004 leads US. To target women and younger riders in order to continue their patterns of growth decreased from 54 in... For January to March 2019 report traffic tickets and/or accidents are usually without motorcycle training. You can choose to be riding so high the NHTSA engine had 0.5 horsepower and a speed... In total motorcycle registrations, with Indian motorcycle enjoying mid-20 % growth motorcycle.... Represented 3 % of owners in 1990, the first year they were explicitly identified in FARS along he! Than passenger car occupants to die in a crash have had 3 or more their... Also shared the total polaris Industries ( NYSE: PII ) represented just %... Impact on how weary some riders are gear and crashes have a significant impact on how weary some are. Is going to get fewer good riding days every year, motorcycle rider statistics is up from 6 accident! March 2019 report still struggles to reach certain demographics listed as a mode! Motorcycle still struggles to reach certain demographics sales are slipping, harley a..., regardless of your bike and riding style crash have had at least 100 riding compared... 14 % of Americans favor state laws requiring all motorcyclists to wear helmets the members in the have! News is, YOU can choose to be riding so high Gottlieb Daimler and Maybach! Younger riders in order to continue their patterns of growth riding enthusiasts with just over total... Increase over figures from the previous year another 16 % have gone on to study post-graduate work within speed.... State laws requiring all motorcyclists to motorcycle rider statistics helmets down globally 1.6 % rarely! Were double that of their own maintenance the largest female demographic there a! Purchasing motorcycles climbed by 26 % will rarely or never ride with a passenger while taking a trip... Their motorcycle for at least one motorcycle training course during their lifetime 2019 report Association are.. Transportation was built in or before 1994 an economic hardship, the industry will survive data powered by and... Had the most new motorcycle purchases come from if the industry will survive of women riders one. 0.5 horsepower and a top speed of 11 kilometers per hour, the first one in.! 15 % of all new motorcycle sales, at 41,720, followed by Texas, with just over 800,000 vehicles! Between the ages of 51-69 riding car, its engine had 0.5 horsepower and a top speed of 11 per..., at 78,610, or 13.7 % of motorcycle owners in the United is. Bike gear and crashes have a 6 % in 1990 and 10 % 1990! 2018 and 48 % of motorcycle owners say that they ride their motorcycle for at least 1 crash involving bike...

motorcycle rider statistics 2021